Chicago-born. Purpose-driven.

Cesar V!sual Zamudio is a Chicago-bred hip-hop artist, educator, and multidisciplinary creator who has spent 25 years turning curiosity into culture-shifting work.

What He Does

• Recording Artist & Producer – Catalog spans solo albums, international collaborations, and upcoming experimental production releases through his indie label Community Service Records, which is distributed by Sony/The Orchard

• Event & Youth Advocate – Curates #HelloHipHop concerts, workshops, and annual food and toy drives benefiting the Chicago Food Depository and Toys for Tots, providing musicians with a platform and inner-city youth with the tools for self-expression and career readiness.

• Entrepreneur – Record label owner, designs inspirational streetwear at PhrazeMe and consults artists, musicians, producers, entrepreneurs, and small business owners —always guided by his mantra: “Don’t Dream, Make Plans.”

• Speaker & Consultant – Delivers keynotes, masterclasses, and moderates or appears on panels at UIC, DePaul, SAE Institute (DIY PR), Chicago Artist Coalition (Hip Hop, Haiku & Hue), and more, covering creativity, branding, financial literacy, and mental health.

• Author & Podcaster – Self-publishing Peace. Blessings. Lessons. and hosting his current culture-rich Iseeitall Podcast and previously the tech-forward Iseeweb3 Podcast (2022), which demystifies blockchain for artists and entrepreneurs, and the Money Mantra Podcast (2019 – 2023) – V!sual’s former weekly series that paired bite-size money plans with mental-health check-ins, spotlighting how financial stress and emotional well-being rise and fall together for many of us.

Founder of the Iseeitall master brand, he weaves music, mindfulness, and social impact into every project—from early underground staples to the forthcoming experimental LP Salvador-Dalai-LamAllahu-Akbar.

Why It Matters

Raised by Mexican-Cuban immigrant parents and galvanized by teenage activism, V!sual pairs art with advocacy. His programs fed families, put toys in kids’ hands, and proved hip-hop can heal and build.

Impact in Numbers

• 1M+ combined streams & video views

• 500+ concerts, panels, and community events produced, hosted, moderated, performed at, or spoken at.

• 50K + followers across all social networks

• 25 + years of hands-on music, education, and service

Core Message

Driven by boundless curiosity, V!sual turns every insight into motion. Blending hip-hop, mindfulness, entrepreneurship, and community service to prove that creativity isn’t just expression, it’s a catalyst. His work invites people to zoom out, see the whole picture, and then zero in on decisive steps: protect your peace, plan your money, use your voice, and lift yourself and those around you. By connecting artistic vision with practical strategy, he shows audiences how to convert wonder into impact and keep moving forward, no matter the obstacle.