Cesar "V!sual" Zamudio has been active in social and political change since his teenage years when he participated in protest and in school organizations that focused on diversity and equality. Also during his teens years is when he began to organize events and meetings with other young Chicago artist and activist to discuss community involvement and solutions for the social and political issues they faced.
In the early 2000's he spent a portion of his time volunteering with youth at several Chicago organizations, most notably Batey Urbano in Chicago's Humboldt Park neighborhood. He now works with various organizations who focus on youth development, teaching about Hip Hop culture and how it is rooted in activism and organizing and speaking at seminars at various educational institutions.
Cesar "V!SUAL" Zamudio started his rap career in Chicago in the mid 90's, by becoming active in the local scene frequently involved in cyphers, open mics & winning notable underground battles. In 2002, he started his own Indie label; Community Service Records when he began to release music independently
During the span of his music career, V!SUAL has shared the stage with Lupe Fiasco, The Pharcyde, Rhyme Fest, Atmosphere, GLC, DJ A-Trak, Swollen Members, Brother Ali, R.A. the Rugged, Lil Debbie, Young Chop, Kap G + more
V!sual has been featured on Fuse TV, Urb Magazine, HipHopgame.com, Hip-hop-kings.com, Fakeshoredrive.com, Chicago Tribune, Chicago Sun-Times + more. He has also independently set up his own tours through the Midwest, West coast, East coast & south France
Cesar "V!sual" Zamudio works with youth to help them develop unique skills such as developing their own personal mindset, the importance of collaboration and communication and also social skills that teach consciousness and tolerance. The tangible skills that he teaches are creative writing, vocal recording, song production, Hip Hop history, event production and branding and marketing
He also consults artist, producers and record label and management teams to help develop their brand and business by guiding them through processes and teaching them industry standards.
Most recently he has begun to consult and coach entrepreneurs and everyday people looking for a better quality of life on various areas of personal development including accountability, mindfulness, weight loss, fitness and more
As an entrepreneur Cesar "V!sual" Zamudio has founded Community Service Records which he has used as platform to release his own music independently since 2002.
in 2011, he founded #HelloHipHop which started as a monthly event showcasing Chicago talent and has now become a curator of Hip Hop culture and business in Chicago and is steadily growing nationally.
In 2017 he created Money Mantra, a podcast focused on financial literacy and mental health where he interviews a diverse group of people ranging from business owners, entrepreneurs, artist and others to help listeners gain a unique perspective and valuable information in hopes of it making a great positive impact on their life.